Google has updated the quality of its ad algorithms. In short, paid search ads will have the quality of their landing pages assessed. It means – for example – that the keywords within a landing page may be given greater weight if those same keywords are in the ads themselves. Google have been making this move in trials in some of the Portuguese and Spanish speaking countries in Europe and South America since August. There, they found the trials were a success.
Google updates its ad quality algorithms globally
By Lee | Published November 7th, 2011SEO Technologies and Social Media: Could they become one and the same?
By Lee | Published October 26th, 2011
Will social media evolve to a level where it has a greater impact on search engine rankings? Google and the other search giants are – debatably – not giving a great deal of weight to social media in the way that it gives to keywords. But to take Google as the primary example, as it is something of a monolith in terms of web searches: It is likely to place an emphasis on anchor text rather than the quality of a site. This has an unfortunate implication when it comes to SEO technologies.
SEO innovations: Staying ahead
By Lee | Published October 17th, 2011
You want to be able to rank among the first pages of popular search engines with keywords that are specific to your business, enabling you to increase your revenue. The ultimate goal is to get more customer footfall to your site, and knowing about SEO innovations is an important aspect of this.
Google Panda Update and SEO explained
By Lee | Published October 3rd, 2011Search Engine Optimization is a bit of a mystery even to those who make their living from it. Put simply search engines have to organize the daunting amount of information into pieces that a relevant for users searching for specific terms. This is measured mostly by three things. The first are the keywords on the search page. The second is the anchor text used to link to the pages, and the third is the quality and volume of paged linking to said page. In the past there have been many people gaming the system to get their websites to the top, which is big business, but times are changing.
Facebook To Add More Newsfeed Options
By Lee | Published September 26th, 2011
Right after it released its Smart Lists, Facebook continues to give users more control for sharing and limiting their social exposure. With Facebook’s most recent “Subscribe” Button, a user can share public content with people without “friending” them.“Subscribe” gives individuals many of the freedoms of pages, allowing them to block subscribers and control the comments on their updates.
Blekko: Doing Search With Style
By Lee | Published September 19th, 2011
Mobile Search Matters
Blekko, launched last year with a promise of providing the service you always wanted from a search engine. They promise the reduction of spam, content farms and malware to deliver you a user-friendly and pleasant searching experience. So far they’ve performed with shining colors, and recently they released another new feature. Introducing Web Grepper.
Google To Challenge Yelp in the Local Listing Marketing
By Lee | Published September 12th, 2011Google is set to purchase Zagat survey, the original local reviews provider which has been in print for more than 30 years. This of course comes in the wake of the purge Google Places has to go through after complaints from other publishers such as Yelp and TripAdvisor. Google Places is now uneasily empty, lacking a majority of the content that made it useful. Zagat, on the other hand, is still heavily invested in print publishing physical books. Although its subscription-based business model has been decently successful online, it is now rapidly losing ground to other competitors like yelp in the online space. It seems like what one lacks, the other has.
User Generated Content Will Improve Your SEO
By Lee | Published August 25th, 2011
If you are tired of constantly having to create quality content for your website what you need to do is start looking into user generated content. User generated content is what most of the major websites rely on to get their traffic. Facebook, Youtube, Twitter, Tumblr, all of these sites do not actually create their own content. Where this matters for SEO is that when you have other people doing the work for you, you can cover crowd that you never thought possible.
Google Launches Sitelinks
By Lee | Published August 18th, 2011Earlier this week Google launched an expanded version of their new sitelinks program. If you do not know what a sitelink is, basically, whenever you search for certain terms, instead of getting one or two results for that term like you normally would, you will see what is basically the sitemap for the website.
More Google plus News Straight from Google
By Lee | Published August 11th, 2011Earlier this week, there was more news from Google about their new social network, Google+ (pronounced Google plus). If you have been following the situation, currently, Google allows real people, but not businesses or other websites. The problem with this is that when the social network immediately opened up, many businesses started flocking to the site, and Google did indeed end up banning most of them.
There was also the small problem of just what constitutes as a “real name”. Many people have weird last names and some people have even changed their legal name to commercial products, so it is kind of a fuzzy issue. But neither of these two issues really have a big impact on SEO. The real question is how you make sure that your website is G+ ready.
